Founded in 2016 by Frank Aghuno, Fruché is a womenswear ready-to-wear line that fuses Nigerian culture and modern-day silhouettes. Drawing heavily from the designer’s Bini heritage, the brand’s collections are designed with the intention of changing the narrative as to how Nigerian women dress, relying on his cultural relation to colour and shape as a foundation for contemporary design. Since launching just three years ago, the brand has garnered an international audience, and was named by Elle Magazine as one of 10 brands you need to know from Lagos Fashion Week in 2018. Through its signature display of saturated satins and experimental wrap-tailoring techniques, Fruché’s cosmopolitan sensibility comes through with each consecutive collection.
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